Senior-led acquisition systems
Client acquisition for firms whose prospects verify before they reply.
Unlocked builds and manages paid media, funnel, follow-up, and sales review systems for advisory and professional services firms that need evidence before a conversation.
Request a private review
5-client cap per senior lead
How the work is structured
Institutional presentation. Operator-led execution.
The work is not positioned as a media buying vendor relationship. It is a client acquisition system across strategy, economics, ads, landing pages, follow-up, sales process, and reporting.
Every account is senior-led. The current delivery model is built around a small number of senior leads, each capped at five clients.
What we do
Five capabilities. One acquisition system.
The work starts with the economics of a new client, then connects the channel, funnel, follow-up, and sales motion to those numbers.
Strategy and economics
Review client value, acquisition cost, payback, and the revenue targets paid acquisition has to support.
Paid media management
Direct media buying across Meta, TikTok, Google, and YouTube, with Meta representing the majority of historic spend.
Funnel and follow-up infrastructure
Landing pages, funnels, email, SMS, CRM guidance, and payment setup guidance where needed.
Sales process support
Sales scripts, objection guides, call reviews, pipeline checks, and weekly reviews tied to booked calls and revenue.
AI-assisted production
Research, ad creative, dashboards, and sales assets produced through the custom operating system behind Unlocked.
The Senior-Led Acquisition Cycle
Five phases from review to scale.
The same operator stays close to the work from the first review through ongoing account management.
Discovery review
A 30-minute review of the offer, current numbers, acquisition constraints, and 12-month target.
Acquisition System Audit
Ads, funnel, sales calls, and unit economics are reviewed into a 90-day plan. The current audit price is $1K.
Build and launch
Ads, landing pages, funnel assets, sales scripts, and dashboards are built for review before anything goes live.
Scale and improve
Daily ad tests, weekly funnel reviews, and monthly offer checks guide spend decisions.
Quarterly business review
Every 90 days, strategy and execution are reviewed against what is working, what is stuck, and what needs to change.
Selectivity
Who this fits, and who it does not.
The engagement works best when the business is willing to inspect the whole acquisition system, not just the ad account.
Fits
- Wealth advisory, RIA, capital, consulting, coaching, and other professional services firms where trust is checked before a call.
- Operators with a real offer, clear client economics, and willingness to review performance numbers.
- Teams that want senior-led acquisition work rather than junior account management.
- Companies ready to improve ads, funnels, follow-up, sales scripts, and reporting together.
- Full account management clients with at least $3K per month in ad budget.
Does not fit
- Teams looking only for a low-cost media buyer while the offer, funnel, and sales call stay untouched.
- Organizations seeking broad, unqualified outreach instead of a focused acquisition process.
- Adult content, gambling, restricted finance trading, or anything that breaks Meta or Google ad rules.
- Companies unwilling to share basic numbers, approve assets, or review calls.
- Any engagement that needs securities placement, investment advice, legal advice, or compliance counsel.
Selected work
Named clients. Published numbers.
Every result below is attached to a named client. Nothing here is an aggregate or an estimate.
Prep Expert
$120K per month at 6x+ ROAS
Featured on Shark Tank and backed by Mark Cuban. The online SAT prep program was scaled to over $120K per month at 6x+ return on ad spend.
Coaching at scale, MetaHeyPal
1M+ users at sub-$1 CPI
A language-learning app grew to over one million users on Meta with cost per install under one dollar.
Consumer app, mobile growthNero Funding
$200K+ per month at 8x+ ROAS
A capital and credit-repair brand reached multiple months above $200K and 8x+ return on ad spend.
Capital, high-ticketViral App Launch
$100K to $200K+ per month
Monthly revenue moved from $100K to $200K+. Return on ad spend moved from 4x to 12x on Meta.
App growth, Meta
Additional named client experience shown on the current site:
MATW Project
Funded Traders Club
Who is behind it
Anthony Sandi
Founder. Operator. Coach.
Anthony has been operating in paid acquisition since 2016, with work across Meta ads, copywriting, funnels, and offer building. The current site notes more than $10M in personal and managed ad spend, about 85 percent on Meta, and a peak single month above $1M across client accounts.
Unlocked now runs through a custom AI system for research, ad creative, dashboards, and sales assets. The delivery model remains senior-led, with each senior lead capped at five clients.
Private review
Bring the current acquisition system, numbers, and constraints.
The first conversation is used to determine whether the work should proceed, what should be audited, and what should be left alone.
Request a private review